The RIGHT Marketing

Marketing Program to Ensure Your Success

Many doctors are out there saying “My biggest problem is I need more patients walking in the door. How do I get my phone to ring?” Purchasing a table does not guarantee you will have a successful spinal decompression clinic any more than purchasing a basketball is going to make you an NBA superstar. Having the right table AND the right marketing is the foundation.

Included With the Purchase of the Table:

• Newspaper ADS – 1 Advertorial, 1 Display and 1 Lead Generation ad – Proven, tested ads based on sound marketing principles with no sales, no cheese and no pressure capable of Increasing Your Response Rate by over 30%.
• Internet Dominance Program – We have teamed with the nation’s leading internet company to help you gain organic dominance while generating another 20-30 leads per month from social media, search engine optimization, blogs, facebook, and pay per click. (Monthly fee required)
• 15 Page Book of Scripts – A book of scripts for your front desk for the main questions asked about spinal decompression. Don’t let your staff “wing it” anymore. Get them properly trained.
• The New Consult Tracker – Use our proprietary software to keep track of ALL of your marketing statistics: which patients called from the internet, which newspaper ad, which direct mail piece, which ones enrolled, which ones didn’t, which ones came in for a consult, which ones need follow up and who paid how much. Then at the end of the month you can see exactly which marketing avenue brought in exactly how much money, allowing you to determine what is actually working and what is the most effective. Only by knowing an exact return on your investment per marketing avenue can you stop losing money where you “thought” you were making money and actually start investing in avenues that are more profitable. Stop guessing.
• “A-Z Enrollment Files” – THE Premiere Decompression Consultation and Enrollment Protocols (Worth More than the Cost of the Entire Program Alone!)
• New Clinic Financing Program Which Can Double Your Patients Approval Rating – (Use This for Your other Patients Too)
• Business Card Template – Use this template to have a ready to print business card that is professional, informational and branded for you clinic and staff members. Also comes with an appointment card.
• Automatic Withdrawal Program To Create Ongoing Residual Cash Flow and enroll patients that wouldn’t have been able to afford it otherwise.
• Customized Clinic Brochure – Customized and branded for your clinic to properly educate patients before they ever reach the consultation room.

• Fee Agreement For Pricing Decompression – How To Structure & Present Your Prices to Capture Top Dollar, Offer Higher Value, Bill Correctly, Prevent Dual Fee Schedules, & Enroll More Patients.
• Spinal Decompression Billing Research – to Ensure Compliance and Bill Spinal Decompression Legally – Only 10 to 15% of clinics are billing correctly.
• Spinal Decompression Research Articles – 1 Customized and branded articles for your clinic to give to patients and doctors to prove effectiveness, long term results, and increased disc height and reduction in bulges.
• “Sure Scheduling System” – See Exactly How You are Losing Valuable Patients Over The Phone & How This Costs You Big Money $$$ – Most clinics average only 4 out of the 12 essentials when doing the “Initial Phone Call” when we “secret shop” them.
• The “3 Free Treatments Added onto your care” Protocol – When done properly this can lead to up to 30% more initial phone calls.
• “Patient Exercise & Nutrition Booklet” – Customized patient booklet with rehab exercises, nutrition and tips to ensure the best, most long lasting results, and patient satisfaction.
• Patient Referral Program – 5 easy steps and only a $100 to have the equipment to record patient testimonials and upload to over 15 social media websites in minutes.

More Invaluable Techniques Include:

• How to use the #1 strategy to enroll more patients – the “Live Testimonial” –when, which patients, how to schedule and which questions to ask

• 7 compliance protocols including charting, billing, consent forms you must be doing in order to protect your clinic from potential lawsuits and board complaints
• How to Increase the Number of Patient Schedules by Up to 20% by simply following our “Front Desk 10 Commandments” (Hint: the number one reason for lost clinic revenue is the way your clinic is answering and handling new patient phone calls)
• The Financing Program You Must Set Up with Your Front Desk Person that Can Increase Your Decompression & Chiropractic Income by 20-35%
• How to Legally Price Discriminate to Capture the Most Dollars – Price Discriminating incorrectly leads to potentially paying back a lot of money
• What Media is a Waste of Money, and What Media Works Best – What percentage to spend on TV versus Radio versus Newspaper versus Internet
• How You Can Avoid Even the Appearance of “Selling” (selling is what’s killing the your reputation so stop it)
• What You Need to Give Away to Attract New Patients, Why FREE GIFTS Are Extremely Powerful, and How to Use Them
• How to Know if You are Charging Enough or Charging too Much In Order to maximize collections (Hint: 50% of clinics are actually charging too little while 25% are charging too much)